Innovation in Dairy: The 2024 Real California Milk Excelerator Finalists
Introduction
Innovation is the lifeblood of any industry, and the dairy sector is no exception. As consumer preferences shift towards health and wellness, the California Milk Advisory Board (CMAB) has embraced this trend through its Real California Milk Excelerator program. This initiative not only supports startups but also aims to redefine the dairy landscape by focusing on products that enhance well-being. The 2024 finalists exemplify this commitment, showcasing a range of innovative dairy-based solutions designed to improve digestive health, boost cognitive function, and provide balanced nutrition.
The Real California Milk Excelerator
Launched in partnership with VentureFuel, the Real California Milk Excelerator has become a beacon for dairy innovation. This year marks the program’s sixth iteration, and the focus is squarely on health and wellness. According to John Talbot, CEO of CMAB, "The Real California Milk Excelerator continues to push the boundaries of dairy innovation, and this year’s focus on health and wellness is particularly exciting." The program aims to support startups in bringing their health-focused innovations to market, ultimately benefiting consumers looking for nutritious and convenient dairy options.
The 2024 Finalists
The eight finalists selected for the 2024 Excelerator represent a diverse array of products that harness the nutritional benefits of real dairy. Each startup is tackling specific wellness trends, from digestive health to cognitive enhancement. Here’s a closer look at the finalists:
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Smearcase (Dover, Del.)
Smearcase is revolutionizing dessert with the first cottage cheese-based ice cream infused with collagen. With a remarkable 40 grams of protein per pint, this ‘better-for-you’ ice cream avoids artificial gums and sweeteners, making it a guilt-free indulgence. -
Stellify/Insymmetry LLC (Yorba Linda, Calif.)
Stellify offers a low-calorie, functional dairy-based energy shot made from reduced-fat lactose-free milk. Designed for lactose-intolerant individuals, it features natural caffeine from coffee cherry, theobromine, and L-theanine, providing a healthy energy boost. -
Drink Todo (Grand Island, NY)
Drink Todo is a high-protein, high-fiber breakfast smoothie that caters to busy lifestyles. Each bottle contains 25 grams of milk protein and 6 grams of dietary fiber, enriched with essential vitamins and minerals for a complete meal on the go. -
Voyager Milk (Boca Raton, Fla.)
Voyager Milk stands out as the only USDA organic whole milk for toddlers, conveniently packaged in stick-packs. This innovative format makes it easy for parents to provide nutritious milk to their little ones. -
Point Reyes Farmstead Cheese Co. (Point Reyes, Calif.)
The Curd Cup is a premium single-serving cottage cheese snack featuring global savory flavors. Packed with protein, calcium, and healthy fats, it’s a clean-eating option that keeps energy levels high. -
Pluff (Toronto, Canada)
Pluff offers a high-protein dessert made from a blend of Greek yogurt, heavy cream, cottage cheese, and whey protein. This whipped treat is both indulgent and nutritious, appealing to health-conscious consumers. -
Projo (Los Gatos, Calif.)
Projo is an instant coffee blend that combines organic Arabica coffee, marine collagen, organic coffee fruit extract, digestive enzymes, and whole milk. This innovative drink not only boosts energy but also supports overall health. - TruJoy Yogurt (Austin, Texas)
TruJoy is an elevated frozen Greek yogurt made with simple, natural ingredients. With a robust nutritional profile that includes protein and probiotics, it caters to ingredient-conscious consumers looking for a delicious treat.
Support and Mentorship
Beyond the chance to showcase their products, participants in the Excelerator receive invaluable support. They gain access to elite mentorship from successful founders, investors, and industry experts across various fields, including design, marketing, and distribution. This comprehensive support system is designed to help startups navigate the complexities of bringing innovative dairy products to market.
The Future of Dairy Expo
The culmination of this year’s program will be highlighted at the “Future of Dairy Expo” on November 14. This exclusive event will allow attendees to meet the cohort, sample their products, and gain insights from experts on key trends in the dairy category. The event will conclude with the RCM Excelerator Final Pitch Event, where a panel of judges will award up to $500,000 in total value prizes to the most promising startups.
Expanding Horizons: The Incubator Program
In an exciting development, the Excelerator has expanded to include an incubator aimed at fostering early-stage and student-led dairy innovations. This inaugural cohort features seven companies, including Mighty Smooth and BuffMoo, in collaboration with Fresno State University, and others affiliated with Cal Poly San Luis Obispo and Chapman University. This initiative underscores the commitment to nurturing the next generation of dairy innovators.
Conclusion
The 2024 Real California Milk Excelerator finalists are at the forefront of dairy innovation, addressing the growing consumer demand for health-focused products. With their unique offerings, these startups are not only enhancing the nutritional profile of dairy but also paving the way for a healthier future. As the industry evolves, initiatives like the Excelerator play a crucial role in supporting innovation and ensuring that dairy remains a vital part of our diets. For more information about the cohort and their groundbreaking products, visit the Real California Milk Excelerator.
In a world where wellness is paramount, these innovators are set to make a significant impact, proving that dairy can be both delicious and nutritious.
